Margaret Moore, the director of MOORE CONTEMPORARY and gallery artist Pilar Mata Dupont spoke to Art + Australia about their geographically unique pandemic experiences, speaking from Western Australia, Argentina and the Netherlands, Moore and Mata Dupont discussed the benefits and difficulties experienced in each locale.
MOORE CONTEMPORARY is based in Perth. 2020 and 2021 were both distinct experiences for the gallery. As time progressed the pandemic unfolded as a story in two parts. The essential first round of closures that occurred in March 2020 were deeply unsettling. Initially, and I think this was a commonly held sentiment, it was hard to imagine if and when doors might open again. That first shutdown had a sense of such immediacy. Its impact direct yet its legacy carried a sense of the unknown. Short term shuttering has since become normalised for many galleries, but it did not feel normal at the outset. Similar to many galleries across the country, I had opened a new exhibition, a solo presentation by Jacobus Capone, and closed it within forty-eight hours.
Some three months later I was able to re-open the space and did ultimately re-stage that exhibition, though I would say that the psychological uncertainty and fragility of 2020 meant that business and visitation in all forms was very subdued. Additionally, it did not seem the time for intensive marketing (never this gallery’s approach anyway) or desperation, rather it was a time to ensure artists could be best supported through empathy, forward looking projects and of course potential sales. I believe there are many nuanced roles within a sound gallery/artist partnership, although acquisition of artworks is of course critical longer term.
2021 was vastly different with a heightened confidence, growth in mailing lists, inquiries, sales, visitation—in-person as well as digitally, and increased interest in general. Unlike what some cities have endured, Perth was relatively unscathed by the pandemic with a couple of short enforced closures. The continuity of programming and visibility has been gratefully advantageous and fortunate. This experience along with learning from the experience of others, means that should the situation in Perth shift we have had time to build resolve about continuity in the face of change.
Impacts on the gallery business have been quite specific, though a greater impact is the appreciation of what and why we do what we do. The most overt shift for galleries over the past two years has been the escalation of online viewing rooms, especially within the context of art fairs, and the evolution of various online sales platforms in general. At the same time the rise of digital fatigue could equally be charted. This suggests a balance will be sought in coming years between the retention of niche and boutique experiences that can only be provided by art in-person, while ensuring artists are best supported through relevant digital realms.
Agility, adaptability, and flexibility have all been honed by many during this period, although I think the visual arts is a sector where that has always been the case and it is what enhances its vitality. The rise of NFTs might have been fast-tracked through the heightened attention given the increase in our technological capability. Even though we have had to adapt and be flexible it has been quite challenging for many artists due to the postponement or loss of projects, loss of planned residencies, sales and increased isolation within studio practices. The inability to travel has meant that when projects have gone ahead the artist has not necessarily been able to be present. This has clearly impacted curators who also have had to deliver projects remotely.
It has simultaneously been a time of frustrations and a time of reflection, which will translate into future works and methodologies, not all of which is disappointing. Artists are often well versed in working within constraints and circumstance. Sometimes enforced shifts in direction can be enriching.